According to the statistic, Beerlao takes 99% market share in Laos. Do you think Tiger beer can penetrate Lao market ?
SINGAPORE (Thomson Financial) - Asia Pacific Breweries Ltd, the Singapore-based maker of Tiger Beer, said Wednesday it has opened a new plant in Laos, bringing to 33 its operating breweries across 12 countries.
Built at a cost of 49 million Singapore dollars, the new brewery is capable of making 300,000 hectoliters of beer annually, it said.
The facility is owned 68 percent by Asia Pacific Breweries, 25 percent by the government of Laos and 7 percent by SBK Consultant Ltd.
Asia Pacific Breweries said it is optimistic about the growth potential of Laos, which consumes abour 1.3 million hectoliters of beer annually.
'The realization of Asia Pacific Breweries' brewery in Laos provides an excellent platform to build its market position in a growing beer market and enables us to reinforce our leading position in the Indochina beer market,' saidKoh Poh Tiong, chief executive officer of Asia Pacific Breweries.
Asia Pacific Breweries is jointly owned by Dutch brewer Heineken NV and Singapore-based conglomerate Fraser & Neave.
Netscape Internet Browser own 80% of the market until MS Internet Explorer came along. Now Netscape share is 1%? I think they stop supporting it this month.
Nintendo own the game console until X-Box and Playstation came along.
My point is just because Beer Lao own 80%, 90%, or 100% it does not matter it can and if lucky be taken down like other business has fallen.
good question.... i'm not sure if tiger beer will be a hit in laos.. i know other beers have tried and didn't make much of a movement.. the way i see is... competition is good for beerlao and the market...
but for now..... if you walk into any bars, restaurants and beer shops in laos.... ask for some beer.. they will automatically brings you beerlao.. at least that's my case.. and of course, i want to drink beerlao anyways..
Yes, I do. Tiger beer can penetrate beer or alcoholic market in Laos. They made good beer beverage and if they sell cheaper they can capture the taste of young Lao people's heart.