When it comes to communication speed, mass texting often leaves email far behind. Text messages usually reach the customer’s phone instantly, with most being opened within minutes, while emails may sit unread for hours or even days. Businesses using mass texting report higher engagement because people check their phones more frequently than their inboxes. Unlike promotional emails that can land in spam folders, a text arrives directly where attention is highest. Customers tend to skim emails, but with mass texting, short and clear messages are read almost instantly. This makes text marketing a better option for urgent updates, sales alerts, or reminders. While emails still work for detailed communication, mass texting captures immediate attention. For time-sensitive campaigns, texts provide faster results. Studies show open rates for texts exceed 90%, compared to much lower email averages. That difference alone explains why businesses are rethinking their communication strategies.