NVCSports Ltd was appointed by the Government of Lao People's Democratic Republic to organise the country’s first ever international cycle race in Laos this November 2007.

The Tour of Laos has the full support of the Government of the Lao People’s Democratic Republic, the Civic Authorities along the route and the Lao Cycling Federation. The race will comply with the rules and regulations of Union Cycliste Internationale and will be included on the Asian Calendar of UCI.
 

The race dates are planned so that the race ends just before the start of the South East Asia Games allowing teams from countries that are eligible for the Games, a last minute opportunity to improve their skills before the start of the Games. The competing teams are being invited from many countries in Asia, who will face tough competition from top teams from Europe, America, Africa, Oceania and Australasia.

The race route has yet to be finalised but it will embrace parts of the scenic Laos, as well as focusing on the ancient Royal City of Luang Prabang and the present capital city - Vientiane.

It is anticipated that this race will generate much media interest worldwide as it will be the largest sporting event in Laos’ recent history and it will help prepare the Nation of Laos, in hosting the South East Asian Games in 2009. NVCSports is working closely with Pulse8 Media to give the race maximum media coverage regionally and internationally.

Pulse8 Media aims to provide live event coverage of the Tour of Laos cycle race via ESPN Start Sports, distributed via thirteen regions in Asia and reaching 164 million households. In addition, Pulse8 Media plans to produce two documentaries which will focus around recent history and developments in Laos that will be distributed via two global channels, National Geographic and Discovery Networks International, televised up to 170 countries and produced 35 languages worldwide.

Source: http://www.sportbusiness.com/