Knowing Agile isn’t a big deal; practicing is. It involves loads of challenges. A Coach can help in bringing up the needed Change by offering perspectives and feedback. When Organizations move from where they are towards where they want to go, not everyone is ready, and not everyone wants to. It starts with chaos and proceeds incrementally chaotic without proper help. A Coach can really help in cases where things prevail in this way.
You know the organization comprises people, and people are unique and functional. But when it comes to change, it is hard for people. Even though people know they need to stop eating sugar when they have diabetes and reduce drinking habits when they have heart disease, they are unable to do it because change is hard. Even in life-threatening situations, people can’t change. So, Organizational transformations are nothing but moving away from the old way of doing things to a new way of doing things. Same change, same old hard, same old problems. Damn!
An Agile Coach is a powerful combination of someone who is really an expert in Coaching people and someone who is an expert in practices that enables agility. A powerful combo. A person who can bring change using common sense.