However, a custom website tends to be more SEO friendly than a website builder when it comes to SEO sitespeed, structured data, site code and architecture, and technical optimization. SEO features are great in modern website builders, but may not offer much customization for advanced SEO or more complex requirements. Additionally, custom websites can enable businesses to have a personalized SEO strategy, enhance Core Web Vitals, and build scalable website structures. Despite the platform, success in SEO is achieved through the power of good content, keyword optimization and continued upkeep. If you're a business that wants to grow organically in the long run, a custom website can offer greater SEO foundation. 

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