Laos is now known as an attractive and safe destination in the region and is considered to have great potential for more development. However, the sector’s activities is still inefficient. This is due to the lack of professional marketing and advertisement.

Laos has not yet to set up a national tourism trademark. Even the current slogan “Laos, jewels of the Mekong river” is not powerful enough to attract visitors.

Professor, Doctor  L K Jago, director of the research centre of tourism and hotel of the Victoria University in Australia held that such a slogan is not clear and transparent so it would fail to attract international visitors.

He took the example of other countries with more attractive slogan such as “Malaysia - Truly Asia” , “Uniquely Singapore” or  “Incredible India”.

Images using for advertising the land and people of Laos is not impressive while souvenirs selling at shops are not unique.

It’s reported that Vietnam will spend around VND 16 billion (US $ 1milllion) in late months of the year on advertising tourism on international media. Last October the image of Vietnam was broadcast on CNN for three months with a 30 second long clip. This cost US $30,000. However, it did not bring a high result as Vietnam’s potential tourists from the Republic of Korea, Japan and China did not see this English channel. While European audiences could not access the information as the it was broadcast on CNN for Asia.

In your idea, what will be the best way to promote Lao tourism?